Clik here to view.
Classifying PPC Marketing? Is It An Art Or A Science? Part Deux
In my second and final installment of “Classifying PPC Marketing? Is It An Art Or A Science?”, I will dig a little deeper into the “weeds” of PPC Geekdom to try and identify which tactics and...
View ArticleClik here to view.
How PPC Marketing Has Been Influenced By Traditional TV Advertising
For some PPC Professionals, after a long day of work analyzing Click-thru Rates, Keyword Matching options, Text Ads, Conversion Reports, etc… watching some TV at night with a glass of a 2005...
View ArticleClik here to view.
Should PPC Advertisers Monetize Twitter Followers As A Viable Conversion Event?
In the PPC world, many of us are eager to monetize anything that has to do with either the possibility of a conversion and/or persuasion points leading up to a conversion, where it all leads back to...
View ArticleClik here to view.
Should We Take Google’s “View-Through” Conversion Tracking Seriously?
So what is your opinion of Google’s “View-Through” Conversion Tracking? Well, after reading a few blog posts on the subject, the first thing that came into my mind was “how do I effectively convince a...
View ArticleSearch Engine Strategies Conference SES NY, Coverage – Day 1
Session #1: Digital Asset Optimization Moderator: Richard Zwicky, Founder & CEO , Enquisite Speakers: Mark Knowles, President & CEO, Pixelstick, Inc. Chris Boggs, Director of SEO, Rosetta Lee...
View ArticleSES NY 2010 Blog Coverage – Search Powered Marketing: Harnessing the Voice of...
Sponsored Session: Search Powered Marketing: Harnessing the Voice of the Consumer Preview/Summary from SES Website: Search and social media are changing the way brands interact with their consumers,...
View ArticleClik here to view.
Direct Navigation Becoming Hot Topic in Search Marketing
Since we live in an online world full of PPC, SEO, Facebook Ads and Social Media, why not add Direct Navigation into the mix. Direct Navigation has been getting a lot of attention lately, especially...
View ArticleClik here to view.
5 Tips on Dealing with a Prospect’s Past “Poor” PPC Agency Experience
Many times when I speak with a prospect who is looking to change PPC management vendors, they tell these horror stories of poor management, lost investment, etc… and are afraid to move to another...
View ArticleClik here to view.
A Systemic Approach to Pay-Per-Click (PPC) Advertising
ANYONE WHO CLAIMS that paid search advertising is easy is misguided. Sure, at its core, the components that make up a paid search campaign are easy to assemble – campaigns>ad...
View ArticleClik here to view.
Netflix vs. Blockbuster Online in PPC Marketing: A Competitive Comparison
Have you ever wanted to see what your client’s PPC Competitors are doing? How about an inside look at their budgets, Search Terms and even Text Ads and frequency of changes within the Text Ads? Well,...
View Article